FROM NOW ON WE'RE CALLED TET RIGA MARATHON!
Due to the fact that Lattelecom has changed the name of its business and brand, the Lattelecom Riga Marathon will also now carry the Tet name. From now on we’re called the Tet Riga Marathon.
As reported, Lattelecom will change its brand and business name on April 1st, 2019 to SIA Tet, at the same time undergoing a significant change in business strategy. By changing our name to the Tet Riga Marathon, we will follow in the footsteps of our main partner, expanding even more actively outside of Latvia’s borders, tempting a growing number of marathon tourists, as well as continuing to work together on introducing world-class technology and entertainment innovations both at the event itself and in infrastructure, logistics and participant service.
“Under the Lattelecom brand, we have become the only IAAF Gold Label marathon in Northern Europe, and we have collaborated successfully to introduce numerous innovations - from participant registration and tracking to uniting entertainment and technology on the course and at the finish line. The music, sport and entertainment show, for example, which was put on at the finish line last year in collaboration with Helio, is one of the all-time most effective solutions of its kind in the history of the marathon, and it was praised by participants and overseas visitors,” comments Aigars Nords, Race Director of Tet Riga Marathon.
“We are pleased that Lattelecom and the Lattelecom Riga Marathon have grown together in a partnership lasting more than 10 years, giving the public wider opportunities each year. For this year’s running festival we will also work together to provide a range of technologically entertaining solutions and opportunities to give participants and spectators exciting moments both at the finish line and on the course,” says Lattelecom Chairman of the Board Juris Gulbis.